Font Styles

In the previous post I talked about font styles and how they relate to your website and graphics style, particularly to crafts businesses. For this post, I compiled some of the different font styles relevant to crafters to give you an idea of how they look.

These are some of the most popular country primitive style fonts:

These are some popular elegant boutique style fonts:

What Does Your Font Say?

In this post I want to talk a little about font style and how it applies to your graphics and overall website. The type of font you choose can complement your graphics and website style very well, it definitely adds an ambiance, especially for crafter’s websites, it complements your creativity and gives it some juice. There are some font styles that are particularly well suited with primitive country style graphics/crafts and others that are suited for feminine boutique style graphics/crafts.

But before you decide on your font style, you have to keep some important things in mind. First of all, while some fonts are really stylish and may suit your graphics and website style very well, they may be a bit…overly stylish. Consider this pic…and NO it doesn’t say what you think it says:

It’s supposed to say “MegaFlicks”. Obviously with that particular font style, certain letters…uh…don’t really go well next to each other. You definitely don’t want to decide on a cool looking font and have a logo made out, only to discover that the letters of your shop name in that particular style are all kinds of wrong. Another problem with an overly stylized font is that, even if you’re not accidentally cursing yourself or your customers out…the font might be too illegible…people might not be able to make any words out, curses or otherwise.

Interestingly, according to studies in which two groups of people were given instructions to do something in two different types of fonts – one plain and one stylized, the ones with the plain font carried out the instructions faster than the ones with the stylized font. But in another study in which two groups of people were given restaurant menus in two font styles – again one plain and one stylized, the people with the stylized menu assumed that the chef was more talented and skilled.

Ok so what does all this mean, particularly for crafts businesses? A stylized font, one that fits your particular style whether it be country, prim, extreme prim, or feminine boutique, is important. Not only does it complement your items and website graphics/colors but it also conveys your skill and artistry to your visitors. As we have seen though, you don’t want to pick a font that is overly stylized making it difficult to read… or even worse…inadvertently saying something downright nasty. I would recommend that you use a more simple font for your main website text and use a stylized font for your logos, buttons, and headings. It’s a good idea not to have more than 2 font styles on your website because it tends to look messy and disorganized.

I just want to mention one more thing…what font style should your “calls to action” be? Your “calls to action” are the points on your website where you point your visitors to do something, whether it be to sign up for your newsletter, click to buy your product, click to visit your blog or social media page, etc., It is generally recommended that your call to action font be simple so as not to slow down your visitors or even run the risk that they can’t make out the stylized font, But in my personal experience and other people that I have known, we have had more positive results with a stylized font for calls to action, as long as it’s clear and legible. You could actually test this out on your website and see what gives you better results.